Wednesday, July 16, 2008

Impressione - Weekend of Beauty

Voshie Paine, a fellow FCC member and Second Life notable asked if I would be willing to post the following information on Fashion Predator. I, of course, answered with a resounding yes. As I read the press release I found myself thinking not of fashion but of dedication. The members of the Second Life society that bring us such wonderful events week after week spend a tremendous amount of time, energy and effort to keep us entertained and amused. Yes, in many cases companies or designers pay them but in most cases they do not. Yet, they still strive to turn out events that are well produced entertaining and as we have seen these past months with RFL beneficial. I hope I speak for all of us when I say “THANK YOU” to all those who work behind the glitter and glam to keep even the most jaded among us amused and entertained.

The following is a press release from JennyH GossipGirl, for more information please contact in-world JennyH GossipGirl or visit the website.

For Release: ImmediatePress Contact: JennyH GossipGirl,
Impressione Launches Weekend of Beauty Impressione Brings the Excitement of New York's Renowned Fashion Week Directly to You Through the Great Wonders of TechnologyJuly 11, 2008 . . . Impressione, a full service virtual worlds marketing agency, is proud to announce the launch of a brand-new event -- Weekend of Beauty (WoB). The Impressione Weekend of Beauty will coincide with the renowned New York Fashion Week. The WoB events begin on Friday, September 5th, 2008 and conclude on Sunday, September 7th. This 72-hour event will celebrate health and beauty in all its shapes and sizes throughout the ages and include a multitude of exciting events. For anyone who can't make it to New York in person, WoB is the next best thing! The Impressione Weekend of Beauty is a festival of life. The weekend's events of music, art, and fashion will display the amazing diversity that makes our world so rich and so special. It is all too easy to become trapped into preconceived notions of beauty, which threatens to harm the self-image, and can even result in dangerous, destructive, and extreme behaviors. An important mission of the Impressione Weekend of Beauty is to promote a healthy lifestyle and raise awareness of at-risk behaviors -- eating disorders in particular. Kiosks will be available throughout the event venues to provide sensitive and non-judgmental information concerning eating disorders. Whether ourselves, a loved one, or someone we know, we have all been touched by the struggle over food-diet-exercise-weight and its impact on self-image and even physical well-being. Impressione kicks off WoB festivities with the Natural Beauty competition, which will select one male and one female as the faces of Impressione Natural Beauty. The first-round runway shows will be held on August 9th and 10th. The contest ends during the Weekend of Beauty with a finale runway show featuring all contest finalists followed by an exclusive party with music provided by the top DJs and artists. The winners will receive over 25,000L in cash and other valuable prizes. Impressione recognizes that beauty comes in an amazing variety of shapes, colors, sizes and styles and seeks to celebrate and showcase this diversity through this competition. Contest entries are currently being accepted and additional details can be found on the Impressione website at with Fashion Week, the focus of the weekend will be the fashion shows. There are four fashion shows confirmed:Natural Beauty - finalists in the Natural Beauty competitionTimeless Beauty - a retrospective look at beauty across time and culturesActive Beauty - fashions fit for the active lifestyleContemporary Couture - the very best in contemporary high-fashionUnlike Fashion Week where you have to wait for months for the runway designs to actually be available, WoB will feature on-site vendors so that you can purchase the clothing you see on the spot. Several top designers will release never-before-seen designs during the event.In addition to the Natural Beauty by Impressione competition and headline fashion shows, WoB also includes a charity art auction and gala with one-of-a-kind creations by famed artists including Sysperia Poppy. For the contest lover, Contest Central is sponsoring both machinima and photo contests during the event. A multi-sim treasure hunt is sure to be fun and increase your inventory.As with any good fashion event, the shows fall only slightly above the parties in terms of importance on one's agenda! This weekend features a great music festival and some fabulous dance parties along with a formal charity gala to compliment the fashions and education that will be offered and showcased. Top artists and DJs will provide music from all genres and cultures for your listening pleasure. The 72-hour event will be packed full of exciting things to do, see, and buy!The time to get involved in this important event is now. If you would like to be involved please contact JennyH GossipGirl today. We welcome everyone to be a part of this great weekend!###About Impressione:Impressione is a full service virtual worlds marketing agency, offering a complete range of services to develop your brand, both in-world and out. For more information please visit

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